When people talk about what type of shingle is on their roof, the field shingle is what they’re referring to. It covers the majority of the roof and is predominately what is seen from ground level. Shingles come in an extensive combination of colors, styles, materials, and specialty applications.
Most commonly, shingles are asphalt/fiberglass and either 3-tab or architectural . For a good comparison of the two, read this: Architectural Shingles vs 3 tab Shingles
Shingles are often rated in terms of warranty period. For example, a base shingle may be called a “20-year shingle” while a “lifetime shingle” refers to a much higher quality option. The higher quality (lifespan) shingles are almost always architectural shingles due to their thicker composition.
Shingles have a wind rating, and this is an important consideration for customers in areas that experience storms, such as North Texas. Entry-level shingles may only be rated for up to 60 mph while high-end shingles may have a 130 mph wind rating. Often, these ratings are dependent upon a specific install process that includes other products from the same manufacturer, especially starter shingles and ridge cap shingles.
Another option is an “impact-resistant” shingle, also called a “Class IV” shingle. These are designed to perform well in environments that experience hail. While they can still be damaged by hail, their construction makes them resistant to damage. Here is a video on IR shingles:
Another options is a “cool roof.” This type of roof is energy-efficient and deflects much of the solar radiation away from the house resulting in reduced heat transfer into the building. Many roof options are available that meet both ENERGY STAR and Cool Roof Rating Council (CRRC) standards.
This article is a good summary of cool roofs: Energy-Efficient Roofs – InterNACHI
A customer’s decision of which shingle to install on their house will likely be significantly influenced by stylistic components, especially color. Helping a customer arrive at a decision can be time-consuming, but proper presentation of available options will increase customer satisfaction and produce additional revenue for SEI Roofing and you!
Ideally, you will provide three options to the customer. These options will be in the form of ‘good, better, best.’ The ‘good’ option should be a replacement option that is similar to the existing roofing material. In some cases, that may be a very economical 3-tab shingle or may be a relatively higher-end architectural shingle. The ‘better’ option will be a couple steps up in quality and style. Lastly, our ‘best’ option should usually be an impact-resistant option.
It is important that you are prepared to offer the advantages of the upgraded shingle options. For example, the ‘better’ option may provide increased warranty coverage or increased curb appeal that allows the customer to feel pride in their neighborhood. The impact-resistant option is obviously an additional investment, but it may reduce homeowner insurance premiums and provide additional confidence when dealing with the extreme wind and hail weather that occurs in North Texas.